10 Asian-Owned Beauty Brands to Support Now and Always

Disclosure: I only highlight companies and products that align with Empower Palette’s values and/or I personally use. This blog may receive a commission from purchases through some or all of the links in this post (affiliate links). To shop some of the brands I love, check out the shop page. To see how much I make, visit the FAQs page.


1 —

Base Coat

When Tran Wills, Base Coat Founder, was pregnant with her fourth child, she swung by her local salon for a pedicure. While waiting for her treatment, she became nauseous from the harsh chemicals and her nose started bleeding.

Having grown up in nail salons, she witnessed her own family working in conditions that were hazardous to their health, while also being unfairly compensated.

That’s why in 2013 she founded Base Coat, the first non-toxic nail salon in Denver and one of only a few in the entire country.

A salon that supported the health and well-being of everyone, customers and staff alike.

Vegan 🌱

2 —

Bili Beauty

Vegan 🌱

To my fellow brown people who never saw themselves in the Saturday morning cartoons, the main lead in a romantic comedy, or the face of a fashion magazine, I made this beauty brand for YOU.

3 —

EM Cosmetics

Modern essentials infused with skin-empowering ingredients

4 —

G.IRL

Handmade with love using all natural ingredients, G.IRL is a skincare line created by Ann Wynn for real-life, real girl "issues". No need to be ashamed here girl, we've got you covered. Products will target a wide range of things, including the typical dry skin problems, to acne, dark spots, cracked heels, stretch marks, eczema, buttne and many more.

5 —

Henné Organics

Swedish inspired. American made.

Replacing standard lip care with a splash of ecoluxury into the everyday.

Handcrafted in-house in Wilmington, North Caroline

6 —

Kulfi Beauty

We are a group of South Asians empowering our community through representation. That’s why we created, Kulfi, a celebration of culture and beauty. If you didn’t know, Kulfi is a type of South Asian ice cream.

Vegan 🌱

7 —

LIVE TINTED

Every shade in between

Showcasing beauty standards that aren’t always represented in media

8 —

Patrick TA Beauty

Everyone Deserves To Feel Confident & Beautiful Everyday.

9 —

Tower 28 Beauty

100% Clean, non-irritating, has extensive blacklist of toxic, harmful ingredients

Made in Sunny California for super sensitive skin

Vegan 🌱

10 —

Velour Beauty

All about the lashes. Faux lashes, 3-in-1 Peptide & Tubing mascara, lash curler & more

Vegan 🌱

How will you support Asian-owned brands?

Post a comment or question below and don’t hesitate to share this post and help create a cycle of supporting Asian-owned businesses 😘

& remember to allow your authentic self to empower the women around you

 

Don’t forget to

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Chelsea Mason

I get excited by watching women bloom. Women believing in themselves, loving themselves and others. Women fighting for their beliefs and for others without a voice. Everything you need to bloom was given to you when you were created. My hope is to help water and nurture what’s already inside you.

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