Looking to support AAPI-owned and cruelty-free? I’ve broken these brands up into categories and labeled which ones are vegan. Though a brand may not be fully vegan, many cruelty-free brands have vegan options.

In 2020, I created separate lists for Asian-Owned and Pacific Islander owned. To refresh the post and follow the culture, I’ve combined the 2 lists but still separated Asian and Pacific Islander.

These are the categories:

Subscription Box / Marketplace
Skincare (body & face)
Beauty (cosmetics, nail & hair)
Sustainable Fashion
Health
Home & Fragrance

Subscription Box / Marketplace. Asian-owned.

Nudie Glow

K-beauty & beauty tools

I believed looking after the skin is much more important than hiding it, and being confident enough to show the world your n̶u̶d̶e̶ Nudie skin can empower you to feel more beautiful.

On a trip to Korea, I discovered K-beauty.

Ever since starting a Korean beauty routine, I have felt more confident leaving the house with a bare face, not to mention the amount of $$$ I have saved from not buying exxy western products and makeup.

Peach & Lily

Korean Beauty

Our mission is simple – to empower you to transform your own skin. Whatever your skin concern, skin struggle, or skin goal, we want to provide you with the knowledge and products you need to achieve your best and most healthy skin yet.

Soko Glam

Korean Skincare

My hope is that learning about beauty from a Korean perspective will change the way you think about your skin and how you treat it.

Subscription Box / Marketplace. PACIFIC ISLANDER owned.

HANA HOU HILO

Perpetuating the Arts + Culture of Hawaiʻi and the Pacific

Island Treasures + Zero Waste

'Ohana

Locally made products

We love you for loving local.

ALL THINGS SKINCARE. Asian-owned.

AAVRANI

Indian Inspired Skincare

ancient formulas made sustainably

THE HOLISTIC BEAUTY BRAND

Base Coat

When Tran Wills, Base Coat Founder, was pregnant with her fourth child, she swung by her local salon for a pedicure. While waiting for her treatment, she became nauseous from the harsh chemicals and her nose started bleeding.

Having grown up in nail salons, she witnessed her own family working in conditions that were hazardous to their health, while also being unfairly compensated.

That’s why in 2013 she founded Base Coat, the first non-toxic nail salon in Denver and one of only a few in the entire country.

A salon that supported the health and well-being of everyone, customers and staff alike.

Vegan 🌱

Blume

Self care is the new going out.

Clean products and sex ed, to help you feel good in your own body. The new standard.

Clean, gentle & effective

Bushel & a Peck

With almost all products containing 10 ingredients or less, no additives or fake preservatives, and absolutely 0 chemicals, dyes, minerals, and synthetic fragrances, we have quickly expanded into a trusted high quality brand.

Cocokind

conscious skincare

transparency & clean ingredients

The Cocokind Impact Foundation provides financial grants of $2,500 to $10,000 to female entrepreneurs in the health, wellness, and sustainability industries, who are focused on creating social impact through business.

ELLIS BROOKLYN

Clean ingredients, sustainable sourcing & unforgettable scents

Vegan 🌱

Fur

All over grooming.

Social impact including donations for reproductive rights, black lives matter, AAPI hate & Covid-19

G.IRL

Handmade with love using all natural ingredients, G.IRL is a skincare line created by Ann Wynn for real-life, real girl "issues". No need to be ashamed here girl, we've got you covered. Products will target a wide range of things, including the typical dry skin problems, to acne, dark spots, cracked heels, stretch marks, eczema, buttne and many more.

Glow Recipe

Skincare should be fun. Unexpected sensorial textures, colorful packaging, and innovative ingredients are our thing. Fruit-powered skincare designed to help bring out your inner glow.

Hanalei

Island-powered beauty

A reflection of Hawaii & its healing botanicals

Hero Cosmetics

For those times you have a pimple emergency.

Our broader vision is to create products that can be your hero when your skin is in a pinch.

Vegan 🌱

JMA Organic Skincare

Quality, handmade skincare intentionally crafted using 7 ingredients or less

Made to order, eco-friendly, sustainable, responsible sourcing

Mother & daughter team based in Oakland, California

Julep Beauty

Clean beauty at affordable prices

Vegan 🌱

KraveBeauty

We’re skincare know-hows slash lifestyle coaches slash earth citizens that are here to help you #PressReset

Vegan 🌱

LIVE TINTED

Every shade in between

Showcasing beauty standards that aren’t always represented in media

Merchant’s Daughter

Herbal refreshments

Vegan 🌱

[ p H 7 ]

Hand & feet care. Eco-friendly & genderless.

Sabbatical Beauty

Small batch Asian beauty thoughtfully formulated

Samudra Skin & Sea

WILD SEAWEED SKINCARE

inspired by our love for the ocean

Plastic-free

Vegan 🌱

TATCHA Beauty

A celebration of classical Japanese beauty and culture, from Kyoto to San Francisco

Then I Met You

We are inspired by the Korean concept of jeong: a deep feeling of empathy and affection that one can develop for people, places and things.

Eco-friendly & ingredient-conscious

Tower 28 Beauty

100% Clean, non-irritating, has extensive blacklist of toxic, harmful ingredients

Made in Sunny California for super sensitive skin

Vegan 🌱

TULA

Clean & effective skincare powered by probiotic extracts & superfoods

VENN

Rooted in science. Activated by nature. Tailored to modern life.

Patented technology.

Clinically driven.

Yellow Beauty

Turmeric-based skincare

Contributes 10% of profits to end child marriage

Vegan 🌱

ALL THINGS SKINCARE. PACIFIC ISLANDER owned.

Aim HI Every Day

Handcrafted with organic plant-based, highly effective, fresh, nutritious & skin-loving ingredients.

Incorporating aromatherapy principles and luxurious textures & scents to leave your skin looking, feeling, and smelling fantastic

Vegan 🌱

‘au’au hawai’i

Cold Process Soap. Shampoo Bar. Ethical Beauty✨

Things you need when you ʻauʻau (bathe)

Honua Hawaiian

Our natural skincare line draws inspiration from traditional Hawaiian healing practices to offer effective, beautiful skincare products and practices that are clean, green & organic.

Mailelani Samoa

Mailelani strives to offer nothing but the best of Samoa. Our products are handmade with organic coconut oil from Savai’i (the big island of Samoa – we are located in Upolu), and other fresh ingredients from our local farmers.

Misiluki

Misiluki is internationally renowned for natural skincare innovation and farmer-centric entrepreneurship as part of industry practice and is a champion for Pacific Island heroines.

Sea Island Beauty

Healthy cosmetics

Handmade in Hawaii

SelfMade

Handmade in Bay Area, California

Vegan 🌱

Ziavic Beauty

A natural, botanically-based beauty brand that was born in Arue, Tahiti. We were founded with the goal of being the authentic source for the finest quality skincare products from the islands of the Pacific.

ALL ThINGS BEAUTY. Asian-owned.

Base Coat

When Tran Wills, Base Coat Founder, was pregnant with her fourth child, she swung by her local salon for a pedicure. While waiting for her treatment, she became nauseous from the harsh chemicals and her nose started bleeding.

Having grown up in nail salons, she witnessed her own family working in conditions that were hazardous to their health, while also being unfairly compensated.

That’s why in 2013 she founded Base Coat, the first non-toxic nail salon in Denver and one of only a few in the entire country.

A salon that supported the health and well-being of everyone, customers and staff alike.

Vegan 🌱

Bili Beauty

The art of makeup, inspired by India 🇮🇳

Organic ingredients

Vegan 🌱

EM Cosmetics

Modern essentials infused with skin-empowering ingredients

G.IRL

Handmade with love using all natural ingredients, G.IRL is a skincare line created by Ann Wynn for real-life, real girl "issues". No need to be ashamed here girl, we've got you covered. Products will target a wide range of things, including the typical dry skin problems, to acne, dark spots, cracked heels, stretch marks, eczema, buttne and many more.

HAN Cosmetics

A universally appealing line of safe, non-toxic cosmetics with skincare advantages that would serve to enHANce one’s natural beauty and inspire inner and outer confidence through the power of clean color.

Henné Organics

Swedish inspired. American made.

Replacing standard lip care with a splash of ecoluxury into the everyday.

Handcrafted in-house in Wilmington, North Caroline

Kulfi Beauty

We are a group of South Asians empowering our community through representation. That’s why we created, Kulfi, a celebration of culture and beauty. If you didn’t know, Kulfi is a type of South Asian ice cream.

Vegan 🌱

LIVE TINTED

Every shade in between

Showcasing beauty standards that aren’t always represented in media

Patrick Ta Beauty

Everyone Deserves To Feel Confident & Beautiful Everyday.

Sugarpill Cosmetics

Makeup in bright colors

sundays

sundays’ polishes are classically colored, long-lasting and are the result of a year of heavy research & development

sundays is committed to offering a green alternative to the nail industry’s potentially toxic products.

Award-winning

10-Free

Vegan 🌱

Tower 28 Beauty

100% Clean, non-irritating, has extensive blacklist of toxic, harmful ingredients

Made in Sunny California for super sensitive skin

Vegan 🌱

Velour Beauty

All about the lashes. Faux lashes, 3-in-1 Peptide & Tubing mascara, lash curler & more

Vegan 🌱

VEQUE

The little things matter... like our 9-free gel-like nail polishes.

Vegan 🌱

ALL ThINGS BEAUTY. pacific islander owned.

Aim HI Every Day

Handcrafted with organic plant-based, highly effective, fresh, nutritious & skin-loving ingredients.

Incorporating aromatherapy principles and luxurious textures & scents to leave your skin looking, feeling, and smelling fantastic

Vegan 🌱

Mailelani Samoa

Mailelani strives to offer nothing but the best of Samoa. Our products are handmade with organic coconut oil from Savai’i (the big island of Samoa – we are located in Upolu), and other fresh ingredients from our local farmers.

Sea Island Beauty

Healthy cosmetics

Handmade in Hawaii

SelfMade

Handmade in Bay Area, California

Vegan 🌱

HEALTH. Asian-owned.

Blume

Self care is the new going out.

Clean products and sex ed, to help you feel good in your own body. The new standard.

Clean, gentle & effective

Green Mustache

Organic, non-GMO, plant-based snack company

Vegan 🌱

Kola Goodies

Unapologetically authentic super plant powders from our South Asian roots

Vegan 🌱

Merchant’s Daughter

Herbal refreshments

Vegan 🌱

The Qi

We're a wellness brand on a mission to empower you to feel more joy, beauty, and inner calm on the daily basis through the power of healing whole flower teas.

Us Two Tea

Authentic Asian loos leaf Taiwanese tea

Sustainable, responsible sourcing

HEALTH. pacific islander owned.

Kombucha Luv

Our brew is produced with organic Teas Fruit Juices and Sweetners as well as, Non-GMO Project Verified. Made with 9.5 alkaline water and Moringa Oleifera Tea our kombucha with live probiotics is superior in supporting our body’s optimal health while achieving a unique balance of great flavor.